Color Care Shampoo and conditioner helps improve color retention by restoring hair health, leaving your hair shinier, glossier and with more vibrant color, depth, and dimension. Helps improve color retention by restoring hair health, leaving your hair shinier, glossier and with more vibrant color, depth, and dimension. Formulated with COLORLINK™, our ground breaking technology that repairs and nourishes each strand both physically and chemically in three crucial ways: